{"product_id":"nike-art-of-speed-genealogy-of-speed","title":"Nike: Art of Speed + Genealogy of Speed","description":"\u003cp\u003e186 pages\u003cbr\u003eEdited by Nike\u003cbr\u003eDesigned by Lynch Eisinger Design Studio\u003cbr\u003e28 x 28 cm\u003cbr\u003eLanguage: English\u003cbr\u003eTwo hardback volumes in a cloth slipcase, each with a DVD\u003cbr\u003ePublisher: Nike\u003cbr\u003e2004\u003c\/p\u003e\n\u003cp\u003eIn 2004, in the run-up to the Athens Olympics, Nike asked fifteen independent directors and motion designers to make short films about speed. The list reads like a who's who of early-2000s digital design: FriendsWithYou, Stefan Nadelman, Saiman Chow and Han Lee, Yugo Nakamura, Tronic Studio, KDLab and Justin Harder among them. The films went online on a white-on-white site by R\/GA and on a blog run by Gawker Media, one of the first times a brand used a blog for a campaign, and onedotzero screened them in London at the ICA.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eArt of Speed\u003c\/em\u003e collects the films on paper and on disc. \u003cem\u003eGenealogy of Speed\u003c\/em\u003e goes into the Nike archive, with designers' interviews and the shoes built around lightness and speed. Together they show a brand commissioning the independent scene rather than just borrowing its look. For another self-portrait of a brand from the same years, see the \u003ca href=\"https:\/\/www.legrandj.eu\/products\/adidas-superstar-35th-anniversary-pr-book\"\u003eadidas Superstar 35th Anniversary PR Book\u003c\/a\u003e.\u003c\/p\u003e","brand":"Nike","offers":[{"title":"Second-hand (very good condition)","offer_id":58892929696079,"sku":null,"price":180.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2424\/8147\/files\/Nike-ArtofSpeed_GenealogyofSpeed.jpg?v=1790437886","url":"https:\/\/www.legrandj.eu\/products\/nike-art-of-speed-genealogy-of-speed","provider":"Le Grand Jeu","version":"1.0","type":"link"}