White Street Market has established itself as one of the most remarkable events of the street and fashion scene of Milan and as a real B2C meeting point, where the business and consumer worlds can interact and blend, through the collections of more than 60 top brands, along with a series of talks, workshops, screenings and a great number of happenings and events.

Le Grand Jeu has teamed up with White Street Market since its first edition in 2018, curating an exhibition of photos made by Ricky Powell, the legendary NYC street photographer known for his timeless environmental portraits of icons such as Basquiat and Warhol, The Beastie Boys, Run DMC, and many more.

In 2019, we took part to both the winter and summer edition of the White Street Market, carrying to Milan inside Superstudio, in one of the coolest area of the city, our pop up bookstore, while curating a series of events like the exhibition “Primitive Skateboarding Belgium 1978”, the launch and talk around the book “Drop” by Byron Hawes and the project “About Trash Surfboard” by François Jaubert.