464 pages Text by Ed Catmul 21 x 14 cm Language: French Paperback Publisher: Talent Éditions 2025
When Ed Catmull dreamed of making the world’s first computer-animated film, few believed it was possible. In 1986, alongside Steve Jobs, he founded Pixar and with the release of Toy Story nine years later, he forever changed the landscape of animation.
But Creativity, Inc. is not just the story of Pixar’s success. It is a masterclass in building a culture where creativity can thrive, where teams are empowered to take risks, to learn from failure, and to turn imagination into reality. With clarity, humility, and decades of experience, Catmull shares the philosophies of leadership and collaboration that shaped beloved classics from Finding Nemo to Inside Out.
Ten years after its first publication, this expanded edition revisits key ideas with fresh insight, including new reflections on nurturing creativity within organizations and valuing people over processes.
“Give a good idea to a mediocre team, and they will screw it up. Give a mediocre idea to a great team, and they will either fix it or come up with something better.” — Ed Catmull
