240 pages Edited by Nicolas de Cointet and Franklin Labbé Text(s) by Guillaume Picon Photographs by Olivier Moritz Foreword by Philibert Humm Designed by Alexandra Roucheray 28.3 x 26.5 cm Language: French and English Hardback Publisher: Albin Michel 2025
From the very first bottle of pastis to the lemon-yellow trays, ashtrays, pitchers, and parasols that have become cultural emblems, Ricard has shaped the visual landscape of French conviviality for nearly a century.
Celebrating ninety years of creativity and imagination, this richly illustrated volume retraces the story of France’s most beloved aperitif through its legendary objects, advertising, and collaborations. Guided by the visionary spirit of Paul Ricard, hailed by Jacques Séguéla as “the inventor of marketing”, the brand transformed simple barware into icons of design and joy.
Featuring archival imagery, rare collectibles, and campaigns that left their mark on generations, from the famous “Garçon! Un Ricard!” poster to painted walls, radio jingles, and designs by Garouste & Bonetti, Marc Newson, and Ronan & Erwan Bouroullec, this book is a journey through time, art, and sunshine.
As writer Philibert Humm notes: “Ricard. The name of no other aperitif has such evocative power. Look at those little olive dishes, that lemon-yellow tray. They conjure up fond memories, raise the temperature, and lend us a southern accent. They’re fragments of summer, shards of sunshine, bits of France itself.”
