384 pages Edited by Ian Luna Text(s) by Nigo, Ian Luna, Akio Iida 35 x 21.8 cm Language: English Hardback Publisher: Rizzoli 2008
Since its founding in the mid-1990s, A Bathing Ape®, or simply Bape, has evolved from a secret label in Tokyo’s backstreets into a global symbol of streetwear luxury. The creation of the visionary designer Nigo, Bape reshaped the codes of youth culture, merging the worlds of hip-hop, fashion, and pop art with an unmistakable sense of swagger and precision.
From its legendary camouflage patterns and limited-edition drops to collaborations with Pepsi, adidas, M·A·C Cosmetics, and Sony, A Bathing Ape® has continually redefined what it means to be exclusive in a mass-produced world. Its loyal following includes icons such as Kanye West, Pharrell Williams, Jay-Z, and the Beastie Boys: a testament to Nigo’s unparalleled influence on global style and sound.
Richly illustrated and deeply researched, Nigo: A Bathing Ape® traces the rise of the brand that turned Harajuku streetwear into a worldwide phenomenon. A celebration of innovation, independence, and reinvention, this book captures how one man’s obsession with detail and design reshaped the boundaries between fashion, art, and music.
