496 pages Text(s) by Nick Sadler 19,8 x 12,9 cm Language: English Paperback Publisher: Velocity Press Second Revised Edition 2026
The Label Machine is a practical guide to developing an independent career in the contemporary music industry. Aimed at emerging record label founders and artists seeking greater control over their work, its second edition combines established music business principles with updated approaches to artificial intelligence, licensing and digital marketing.
Introducing the 360° Music System, the book explores how musicians can structure their careers as sustainable businesses, build lasting relationships with audiences and develop recurring sources of income. Through guidance on contracts, release planning and automated marketing strategies, it provides a framework for navigating the commercial and organisational aspects of the music industry.
