278 pages Edited by Hanson Text(s) by Zuzi Foreword by Designed by Zuzi 25.4 x 25.4 cm Language: English Hardback Publisher: Wakeupzuzi Second Edition 2023
Threads: a Recent History of Merchandise in Pop Culture is a visual time capsule dedicated to music merchandise and its role in shaping identity, fandom, and style over the last 25 years. Expanded with more than 40 new pages and presented with a luxurious dust jacket, this volume celebrates the crossover between music, fashion, and culture.
Spanning over 200 pages, Threads explores merchandise across Hip-Hop, R&B, Pop, and Rock, tracing how tour tees, limited drops, and iconic collaborations became cultural statements far beyond the stage. Featuring a wide range of legendary artists and contemporary icons, the book captures a pivotal era in music history where sound, image, and street culture merged.